User-Centric

Project: Las Vegas Resort World's UX for Booking, Events, and Dining

A User-Centric Pathway to Discover your ideal Stay, Events and Restaurants.

The goal of this case study was to improve the user experience (UX) of Las Vegas Resort World's website, with a focus on optimizing the booking process, promoting events, and enhancing restaurant interactions. The methodology consisted of a collaborative approach, starting with a kickoff meeting, followed by activities such as information architecture, low-fidelity wireframes, high-fidelity prototypes, mobile-friendly design, and ensuring accessibility. These efforts aimed to create a seamless and engaging digital experience for users, thereby increasing customer satisfaction and conversion rates.

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Methodology:

• Kickoff Meeting: Collaborated with the research team to understand user behaviors and preferences.


• User Persona Development: Derived actionable design decisions from the research findings by creating user personas that represented the target audience.


• Information Architecture: Created a clear site map and user flow for easy navigation.


• Low-Fidelity Wireframes: Developed initial blueprints to optimize the booking process, event promotion, and restaurant interactions.


• High-Fidelity Prototypes: Visualized the final design incorporating brand elements.


• Mobile Friendly: Ensured seamless user experience across various mobile devices.


• Accessibility: Made the website inclusive for users with disabilities.


• QA: Conducted rigorous testing for functionality, compatibility, and performance.

Conclusion:

Through a user-centric approach and comprehensive methodology, Las Vegas Resort World achieved improved customer satisfaction, engagement, and conversion rates. The redesigned website provides easy booking, event promotion, and restaurant discovery, solidifying the resort as a premier destination.